Founder & CEO of Sula Vineyards, Rajeev Samant shares stories behind Sula’s most iconic wine names. From Rasa and The Source, to Beyond and Madera (named after his freshman dorm at Stanford!). Rajeev also talks about how Sula’s proudly Indian identity shaped not just the names, but also the bold sun logo, the unapologetic ‘Produce of India’ label, and the philosophy behind hits like Dindori Shiraz - named after a taluka in Nashik. | CNBC-TV18
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25 years in, Rajeev Samant, Founder & CEO of Sula Vineyards, is far from uncorking a finale. From seeding new markets to mulling a third winery, he tells Shereen Bhan how Sula continues to stay full-bodied and future-ready. Rajeev shares what fuels his entrepreneurial blend - a disciplined lifestyle, a balanced pour of work, wellness, and family and why he has no intention of calling last orders. As he puts it: ‘There’s probably nobody in India who knows wine as well as I do... If anybody is goi
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Rajeev Samant, Founder & CEO of Sula Vineyards, reunites with Shereen Bhan - 23 years after his first appearance on Young Turks - to reflect on the journey of building India’s biggest wine brand. From walking away from a cushy Silicon Valley job to placing a bold bet on Nashik’s vineyards, Rajeev shares the pride and persistence it’s taken to pioneer India’s wine movement. As Sula marks 25 years, he looks back on the early hustle - from selling 40,000 bottles in 2001 to over 12 million cases tod
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Rajeev Samant, Founder & MD, Sula Vineyards
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