The Amazon Effect Explained in 60 Seconds
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If you’ve paid attention to retail news over the last few years, you’ve probably heard of the “Amazon Effect.” The media will usually use this term to describe how Amazon is bad for business and an evil company dead-set on taking over the world. In reality, Amazon is leveling the playing field for ordinary sellers. It provides the perfect opportunity for people to start their own business and sell their products. Consumers also prefer the platform because they can buy practically anything they w
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