Customer lifecycle segmentation: guide & examples [2025]
Customer lifecycle segmentation: guide & examples [2025]
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Understanding the customer lifecycle is paramount for businesses seeking sustained success. Neeti Deo, GM - Digital D2C and Martech, Dabur India Limited sheds light on the importance of balancing the Customer Acquisition Cost (CAC) and the Customer lifetime value (CLV) of a consumer to drive growth and profitability. #TheBigLeap #ETRoadshow #ETBrandEquity #CleverTap | CleverTap
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