What is Marketing? — The Definition of Marketing — AMA
Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and …
Marketing Industry Stats and Information
About the Industry Information gathered by AMA staff in the summer and fall of 2024 There are 2.5M marketers in the United States, 6M counting
Guide to Types of Marketing: Strategies, Techniques, and Tactics …
Nov 21, 2024 · Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a …
Develop a Winning Marketing Strategy: Step-by-Step Guide
Oct 24, 2024 · A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth. It goes beyond individual
What is Strategic Marketing? Definition, Importance, and Key …
Nov 20, 2024 · Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge. Unlike traditional …
American Marketing Association | AMA
The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.
AMA Marketing Competency Model
The American Marketing Association is the home of impactful learning for marketers on the move. Our data-backed approach to building the training and
Marketing vs. Promotion: Key Differences and How They Impact …
Nov 21, 2024 · Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships. For …
2025 AMA Winter Academic Conference
Feb 14, 2025 · Mark your calendar for the 2026 AMA Winter Academic Conference to explore these pressing questions and opportunities, from rethinking how marketing helps to balance …
The Skills Marketers Need in 2025 and Beyond
Jan 31, 2025 · The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future.