In the age of artificial intelligence, some company leaders are framing new business lines as radical reboots. By Lora Kelley Founding a company has always been prestigious in Silicon Valley. Pivoting ...

If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of ...

An obsession with the numbers can sink your strategy. by Michael Harris and Bill Tayler Tying performance metrics to strategy has become an accepted best practice over the past few decades. Strategy ...

Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. Gordon Scott has been an active investor and technical ...