As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

They drew with crayons, possibly fed on maggots and maybe even kissed us: Forty millenniums later, our ancient human cousins ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

Introduction After the WHO prequalified the first vaccine against mpox, we aimed to identify the influence of vaccine ...

Earth system box models are essential tools for reconstructing long-term climatic and environmental evolution and uncovering ...

Artificial intelligence is changing how we predict river flow—but a new study led by researchers at the University of British ...

NIQ, a global leader in consumer intelligence, has earned a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) program – a focus area within TikTok’s Marketing Partners Program. The ...

Neoantigens are unique markers that distinguish only cancer cells. By adding B cell reactivity, cancer vaccines can move ...

Scientific knowledge advances through the interplay of empiricism and theory. Empirical observations of environmental ...

Introduction Artificial Intelligence lives on data. Without data, large language models (LLMs) cannot learn, adapt, or make ...