In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of ...

What is user generated content (UGC) and how can you harness it to build your brand? What is user generated content (UGC) and how can you harness it to build your brand? Let’s face it, today's ...

In the modern digital landscape, user-generated content (UGC) has emerged as a powerful tool for brands to enhance their marketing strategies, build trust, and increase customer engagement. Here’s a ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

The 22-year-old is currently enrolled at the University of Massachusetts, Amherst, studying marketing. His ambition is ...

You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously ...

Disney CEO Bob Iger revealed it's developing the ability to create and share short-form AI-generated videos created by users, and it begs a lot of questions.

Ensuring the integrity of user-generated video is crucial in combating fake news, with companies such as Newsflare developing rigorous authentication algorithms to ensure content can be trusted.

From AI-generated content made by users to interactive games, Disney CEO Bob Iger is ready to revamp Disney+. “AI is going to give us the ability to provide users of Disney+ with a much more engaged ...

As Twitter’s video ad business grows, so does the amount of user-generated content on its platform. The challenge for Twitter, and brands that advertise on it, is to keep brands safe from, well, the ...