Small business owners usually are fully aware of product differentiation, even if not by that name. Products in a retail store are different not only in terms of what they do for the consumer but also ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

Steven Nickolas is a writer and has 10+ years of experience working as a consultant to retail and institutional investors. Erika Rasure is globally-recognized as a leading consumer economics subject ...

DIfferentiation is your ability to be big and together. Source: Cdd20/PIxabay Being quarantined with my wife and kids for three weeks has tested my personal and relational skills. In this past month, ...

Linda J. Graham receives funding from the Australian Research Council (ARC) and the Financial Markets Foundation for Children. She is the Editor of the Australian Educational Research and a member of ...

In today’s highly competitive business environment, differentiation is often critical to success. For many leaders, it tops the list of concerns: Nearly 40% of CEOs surveyed for the University of ...

Product differentiation exists when you offer a solution with distinct attributes and benefits to targeted customers. This is one type of strategy you can implement to compete with an effective value ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Gut hormones secreted by enteroendocrine cells (EECs) play a major role in energy regulation. Differentiation of EEC is controlled by the expression of basic helix–loop–helix (bHLH) transcription ...