Lorain City Council was right to accept Mayor Jack Bradley’s proposal for a value statement for the International City during a recent Council meeting. City officials will post the value statement in ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

Recently, I found myself reading a February article about the new value statements Mark Zuckerberg set when reimagining Facebook as Meta. I had never bothered to read the value statements associated ...

I always comment that we live in a world of ADHD – no one really focuses on anything these days. Instead, they pick and chose from the stream of sensory bombardment delivered electronically to ...

The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

The National FFA Organization’s top staffer says its diversity and inclusion efforts are key facets of a new strategic plan and value statements currently guiding the group and its newly announced ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission, vision ...

The Ohio State University’s Ohio Manufacturing Institute grew out of the work of the research team that wrote Driving Ohio’s Prosperity, a report released in the early months of the Great Recession.

“Do core values really matter?” Before I could pause to think I abruptly replied, “Yes, absolutely.” I had just finished giving a speech in Texas that touched on the topic of corporate values and one ...