Tracking ROI is a challenge for several reasons. One of the first difficulties in terms of tracking ROI is that customers simply aren’t conscious of the specific campaigns that directed them to your ...

If you want to engage and interact with current and prospective leads, a promotion is the solution you’ve been looking for. We’ll admit it, we’re a little biased when it comes to promotions as they’re ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.