There has never been a more critical time to consider the importance of perception in business. In his classic 2005 book, The World Is Flat, Thomas Friedman showcased how we must improve our global ...
Perception establishes the meaning about a product or brand when a consumer makes initial contact. In marketing, this is described as consumer information processing. At this stage all of the senses ...
Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...
A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...
InsideEPA is an exclusive online news service offering detailed, behind-the-scenes reporting on environmental regulation and policy. InsideEPA.com includes original policy reporting posted every ...
13don MSN
A unified model of memory and perception: How Hebbian learning explains our recall of past events
A collaboration between SISSA's Physics and Neuroscience groups has taken a step forward in understanding how memories are ...
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