The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...

While many restaurant chains market themselves by touting the quality, quantity, or affordability of the menu items they have to offer, they also do so by having emblematic and unforgettable logos ...

Cracker Barrel retired its iconic logo, featuring a man resting against a barrel, in favor of a text-only design. The new logo is part of the "All the More" campaign, which includes restaurant ...

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Salata Salad Kitchen on Wednesday announced a new website and advertising campaign that aims to refresh the 14-year-old brand. The Houston-based made-to-order salad chain worked with Back Lot ...