Marketing is all about positioning your product in the marketplace, and being able to differentiate it from what the competition offers. The consumer must perceive that your product has value and is ...

An exasperated CEO stood up in the board meeting and exclaimed, "Is that all you marketing &#*$s know how to do, compete on price?!" Before you get too excited, that ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

What makes your brand special? That is the ultimate question, isn’t it? If you want to stand out from your competitors and attract prospects to your brand, then you need a strong positioning strategy.

People who manage brands need to end their obsession with positioning strategy because it’s working against their most important goal: growth. When Al Ries and Jack Trout wrote their landmark book, ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Striving to be unique is an age-old strategy for gaining advantage. Ideas, people, objects and products that are considered unique transcend clichés. As a result, they gain widespread approval and ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...