Examining the cross-national applicability of consumer behavior constructs and models is becoming increasingly more important. In this study, procedures for testing the cross-national applicability of ...

The international market research industry is worth approximately $150 billion in 2025, and it’s become essential for ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital transformation is impacting every industry, and the automotive industry is no ...