As veteran customer advisory board (CAB) managers and executive sponsors know, CAB meetings have traditionally taken place in person once or twice a year, with interim strategy calls held in between ...

With the coronavirus pandemic sweeping the world, the business of business is grinding to a halt. With restrictions on travel, gatherings and even leaving your home, your upcoming in-person customer ...

Considering bringing in a third-party speaker to your next customer advisory board meeting? Don't. We are sometimes asked by our clients or prospects about the notion of inviting an external, ...

Once a customer advisory meeting meeting has concluded, host companies may feel their hard work has been completed, but it has just begun. Once a customer advisory meeting (CAB) meeting has concluded, ...