Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

There is a huge and increasing body of experimental evidence for the importance of AMPA-type glutamate receptors in synaptic plasticity and learning, in both vertebrate and invertebrate organisms ...

Fragmented attention is one of life’s challenges. You are trying to have an important conversation and you get a text. You are running to the store while simultaneously listening to the news, juggling ...

Figure 1: The declarative versus nondeclarative memory account. In this Perspective, I review data showing that different types of memory are not solely distinguishable on the basis of consciousness ...

A light–tone sensory preconditioning task in male mice is developed revealing sex differences and demonstrating that dorsal, but not ventral, hippocampal CaMKII-positive neurons encode innocuous ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...