Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

The top 2 streamers commissioned 53 percent of all international shows and films, combined, in the first quarter. In the first quarter of 2024, Netflix ordered more series (anywhere) than it has in ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

The NFL is reversing course after initially stating that it would actively avoid playing games on Christmas Day in 2024. Despite the holiday falling on a Wednesday, the league plans to play as many as ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...