Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...

Brands still struggle with the hashtag – some more than most. What starts as a good-natured appeal to the public often ends in a feeding frenzy of snark and outrage. To avoid a #HashtagFail, Twitter’s ...

The way hashtags are being used on TikTok is changing. While it’s usually not best practice to litter your uploads with dozens of hashtags, it can be helpful when it comes to accessing subcultures and ...

MINNEAPOLIS (WCCO) -- Thursday morning, Twitter became a publicly traded company. Stocks soared and put the value of the social-media company at more than $30 billion. So with Twitter in the news, we ...

What is the origin of this # mysterious symbol? It’s gone by many names, (the pound sign, the number sign, the octothorpe and the hashtag symbol) and it’s had many meanings, but what is the origin of ...

If you’re new to the world of social media, you may not know exactly what a hashtag is or what you can do with one. Who can create hashtags? What are they used for? And how have these seemingly random ...

NPR's Audie Cornish speaks with Bev Gooden, creator of the hashtag #whyIstayed. The hashtag took off in September after the Ray Rice scandal, when many asked why women stay in abusive relationships.

Here's a cautionary tale for the corporate social media consultants of the world. Last week, McDonald's launched a Twitter campaign using the hashtag #McDStories; it was hoping that the hashtag would ...

Among the millions of vibrant, emotional images of protest packing our timelines since Donald Trump's inauguration, one simple six-letter word has stood out: Resist. Variations of the word have ...

A hashtag for a Uttar Pradesh police conference, #UPPoliceManthan, reached 1.7 billion impressions and trended globally on X.