If there’s one thing everybody knows about the Web by now, it’s that people read differently online than they do on paper. Why, then, do so many business websites (perhaps even yours) still read like ...

Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark ...

So you're ready to hire a writer. Great! But before you commit, make sure you're picking the best person for the job. Here are my tips for hiring web writers. Make sure you really need a writer.

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...

Campus communicators should use this guide along with RIT’s Editorial Guidelines when creating copy for all RIT websites. You may spend hours carefully crafting the content for your website, but the ...

Today’s web producers and writers may not have heard of Roy Rogers, the cowboy hero to their baby boomer pa’rdners, but the modern generation may identify with one of his songs. (Slightly altered here ...