Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

This first step is critical. Clarity will help with the writing and editing. Your book should provide the reader insights into your area of expertise. You must already be an expert and need to be able ...

Writing is a process – a set of predictable, repeatable steps in the journey to the finished work. While there are probably as many processes are there are writers, here are some of the identifiable ...

There are two main publishing paths: traditional publishing and self-publishing. Each has its pros and cons. Books have a timeless nature to them. Long after you’ve retired from active business, your ...

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...

Whether you’re a professional writer trying to meet a deadline or word count target, or you’re trying to write that first great novel during the in-between moments of your busy life, you’ll know that ...

Online and offline, effective business writing is an important aspect of any workplace, for business owners and employees. As a frequently used form of business communication, writing can provide ...

Through a meticulous curriculum of conversational exposition, breakdown and reconstruction of the writing process, interactive exercises, and other devices, Stolpe makes the same point about creating ...