Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

I talk to marketers all the time who assume there's nothing they can do to get more positive customer reviews for their businesses or clients. I mean, you can't control customers, can you? You ...

Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, the term “sales funnel”, otherwise known as ...

For most people, seeing what looks like a tornado crossing the horizon, you would bet your money that it was an actual tornado. But many times it’s nothing more than a funnel cloud. Funnel clouds look ...