exchange4media.com and Strategy Group, the Analytical Arm of TAM Media Research, jointly bring you a weekly column 'S-Group Insights' on Advertising Trends of different Product Categories. This column ...
Price of Surf Excel detergent per 1 kg has been increased by 3 per cent from Rs 130 to Rs 134. New Delhi: Considering measures to offset the impact of unprecedented inflation, Hindustan Unilever ...
As per the report, the increase is estimated to be around 3.5 percent. New Delhi: Consumers buying Surf Excel, Rin, Lux and other items will now have to pay extra bucks as the company has hiked the ...
New Delhi: Hindustan Unilever Limited (HUL) on Friday said its laundry detergent brand, Surf excel has crossed the $1 billion turnover mark, becoming the first brand in the company’s portfolio to ...
In 2024, India's FMCG sector faced challenges with declining indices due to rural and urban consumption issues. Moving into 2025, companies must adapt through premiumization, innovation, and optimized ...
HUL decided to take the ‘premiumisation’ route, which meant pushing products with steeper price tags but better quality. (Image source: hul.co.in) This is a story of the rarest of the rare unicorn, ...
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