Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A ...

Adopting a new tagline that highlights its increasing focus on style and quality, Buick announced today that its new advertising slogan is “Exceptional by design,” replacing the previous “Buick. The ...

I have a tagline. It goes like this: “Love Your Life — No Matter What!” This tagline is not by accident. I have been through many things in life. Some have been amazing and wonderful. Others have been ...