Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

Restaurants looking to stand out in a crowded market may want to consider augmented reality.

Augmented reality is bridging the gap between creativity and technology, revolutionizing how art is created and experienced. By expanding artistic expression, redefining traditional mediums, and ...

Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Serving as a firefighter is inherently dangerous, but not all lives lost on duty, or in the hours shortly after, are unavoidable. Researchers now believe technology, particularly augmented reality (AR ...

US technology start-up Red 6 hopes to begin production of its cockpit augmented reality system by the middle of 2026. Speaking to FlightGlobal at the Paris air show, Red 6 chief strategy officer Kevin ...

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