In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

You probably aren’t writing a new piece of content just for fun. You have a purpose and a reason that you’re taking the time to create a new piece of content. Usually, this is to increase your ...

If you’re having a new website built, are adding pages to your existing website, or just updating the content on the site, you need to think carefully about the approach you take to writing the ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content creation is an integral part of digital marketing. It ...