“We risk turning the customer off by making them feel like we’re suggesting they be less hygienic. We’re going up against years of cultural conditioning here.” I have a confession to make: I’ve been ...

It turns out that no one has ever bothered to study how much a piece of fabric starts to smell when it’s worn repeatedly without washing. Now, a company based in downtown Brooklyn, Wool & Prince, is ...

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MILWAUKEE (WITI) -- A new shirt could mean the end of laundry! A company is now selling a shirt that can be worn for 100 days without washing or ironing. The company, called Wool and Prince got ...

A good wool shirt is awesome, but would you wear one for 100 days straight without washing it? Wool & Prince claims that you can do exactly that with its buttondown shirts, which it handed out to 15 ...

It could spell an end to laundry days – or at least make them a much less frequent chore. Manufacturers claim they have invented a shirt that stays clean even after 100 days of wear. The garment ...