Walmart is the latest retailer to enter the metaverse. The Bentonville, Ark.-based big-box retailer announced on Monday that it has launched two new metaverse experiences on Roblox. Called “Walmart ...

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

We’ve talked many times in the past about the various ways that Roblox has tried to make money off of other brands. Sometimes, it’s working with them to make official materials that players can buy ...

This game is getting more and more interesting. The coolest thing has recently been put onto Roblox and it is something that every player who enjoys the game will want to get their hands on. Walmart ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and ...

MADISON, CONN., Jan. 24, 2023 (GLOBE NEWSWIRE) -- A coalition of advocacy groups led by ad watchdog truthinadvertising.org (TINA.org) is urging the Children’s Advertising Review Unit (CARU) – a BBB ...

Walmart WMT is entering the metaverse with two separate experiences starting this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a gaming platform using Roblox.

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.