Walmart is introducing two new immersive experiences on Roblox, designed to provide the company with info about young metaverse fans. Called Walmart Land and Universe of Play, it's a blend of games, ...

Walmart has filed several new trademarks hoping to produce and sell virtual goods. Separate filings show the retailer also plans to create its own cryptocurrency and NFTs. The retailer joins a slew of ...

In the future, Walmart may be embracing the metaverse with open arms. On December 30, the multinational retail corporation filed a series of trademark applications to establish its own cryptocurrency ...

It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of the goals of the Walmart web3 project The Cultureverse, Justin ...

Walmart and Unity have partnered to integrated immersive commerce into games and apps. With it, players can buy Walmart physical goods from directly within games. This enables creators to sell ...

Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of non-fungible tokens, or NFTs. The big-box retailer filed several new trademarks late ...

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Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of non-fungible tokens, or NFTs. Stream Los Angeles News for free, 24/7, wherever you are.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...