Why do some live shows stay in your memory while others fade almost immediately? Sound quality matters, sure. But the visual ...

OK Go's latest music video for "A Stone Only Rolls Downhill" uses 64 iPhones and an awful lot of planning and effort. OK Go is a band known for coming up with unique music videos, with the ...

Live music can engage more than just one sense, despite it being an auditory medium. Lighting and visual effects can enhance the listening experience, but it is unclear if they can also affect the ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...