There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

Try to imagine the helicopter attack in “Apocalypse Now” without “Ride of the Valkyries” playing in the background. It’s almost impossible. That speaks volumes about the importance of music in visual ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

The classic marketing funnel is broken. As a co-founder of a major marketing firm, here's what I'm seeing work in 2026.