Companies that pursue a horizontal acquisition strategy take over or merge with companies in a similar market sector and at the same stage of production. The aim is to acquire additional products or ...
The alignment of strategies in a business is important to ensure that everybody is pulling in the same direction. Strategies are the offshoot of business goals and direction and are designed to give ...
The No. 1 criticism (and compliment) I get about my company's horizontal multi-category strategy is that it's a a mile wide but inches deep. Truth be told, that may have been correct when we launched, ...
For decades, vertical integration meant ownership. According to Michael E. Porter's seminal work Competitive Advantage: Creating and Sustaining Superior Performance, companies sought to reduce costs, ...
Salesforce's new channel chief is working closely with his predecessor as the cloud computing giant looks to scale its business by further aligning partners and industries. J.C. Collins, who ...