Apple's new AI-powered Support Assistant hasn't officially launched for everyone, but some users are able to test an early preview. In July, we learned that there was a strong likelihood that Apple ...

Artificial intelligence (AI) is transforming customer service from a reactive, labor-intensive function into a proactive, data-driven advantage. With the rise of —ranging from intelligent chatbots to ...

We've been seeing signs of an upcoming chatbot-based support feature in the Apple Support app, and it turns out it's already in testing. Some iPhone users have access to an early preview of the ...

We’re launching new AI tools for support and content enforcement on our apps to make them work better for you.