When LeBron James takes the court tonight for the Los Angeles Lakers, his uniform will look a bit different than that of his teammates. James will debut a new jersey patch celebrating his ...

It’s a Saturday afternoon and you’re locking in on a college football game from the SEC or Big Ten. Or imagine, you’re watching a college basketball double header with Auburn vs. Kentucky followed up ...

The New York Giants will wear a patch on each of their different uniforms during the 2024 season. It's a new addition to the team's standard and alternate uniforms and celebrates a franchise milestone ...

The leader of the largest multimedia rights holder in college athletics is confident sponsor patches will begin appearing on team jerseys sooner than later with schools under pressure to find new ways ...

PITTSBURGH — The NFL is starting a new holiday tradition for teams playing around the Christmas holiday. The four teams competing in the NFL Holiday Remix, the Steelers, Chiefs, Ravens and Texans, ...

Chicago Cubs first baseman Michael Busch warms up before a baseball game against the St. Louis Cardinals, showing a Motorola patch on the uniform sleeve. (AP Photo/David Banks) Two more MLB uniforms ...

Welcome, David Rubenstein and the new Orioles ownership group. As a 30-year season ticket holder, it was refreshing to hear that winning a World Series championship is a top priority for the new owner ...

The NCAA unearthed another revenue stream Friday when Division I leaders approved patches for uniforms in a move that could generate millions to fund athletic departments that are looking for new ways ...

The NCAA unearthed another revenue stream Friday when Division I leaders approved patches for uniforms in a move that could generate millions to fund athletic departments that are looking for new ways ...