Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

Employers and consumers largely don’t understand value-based care or fee-for-service, but are mostly supportive of the value-based care model when provided the definition, a new survey discovered. The ...

In recent years, artificial intelligence (AI) has entered the mainstream business landscape as a critical path to advance in the digital economy. However, there is still a strong misconception in the ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

OnMilwaukee wants to help your small business grow. Want some additional small business resources and support? The Idea Collective small business incubator can help – check out more of their work here ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

Our values shape our behaviours, inform our decisions, and ultimately define our paths in our personal and professional realms. Recognising and aligning with these values is critical not only for ...

From opposition to bans on harmful substances like cigarettes and sodas to widespread resistance to the COVID vaccine, the work of public health has long faced these moments of rejection. What can ...