Figuring out the different types of typography can be as confusing as trying to say 'types of type' quickly. In this guide, we'll go through the categories you need to know, the defining features you ...

Typography is one of the most integral elements of a poster, making your choice of font a key part of crafting a master poster design. There are a clear set of widely used serif and sans serif fonts ...

Many people do not realize the amount of labor that goes into making a distinctive and interesting poster design. After all, selecting a few intriguing photos and a good typeface for a poster or flyer ...

The trends shaping 2026 tell a story of designers and brands reaching for more personality, more craft, and quite frankly, ...

Curious about ligatures, justified columns, and other typography principles? We didn’t think so. To upend your lack of interest, Oklahoma City-based designer Tom Davie of StudioTwentySix2 illustrates ...

Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand ...

AI-generated representative image In January earlier this year I wrote a piece ‘Font Memories’ for Brand Equity. I asked then if fonts could talk, which one would match your personality? If your ...