Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Virtusa's thought leadership institute, the Virtusa Research Center, conducted this survey of 300 leading U.S. companies with an average revenue of $29 billion on their methods of collecting, managing ...

Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re running low on something you buy regularly to getting an email about a “stock-up” sale ...

The future of customer targeting isn't about knowing more—it's about acting faster and smarter on what you already know.

SOUTHBOROUGH, Mass., Feb. 26, 2025 /PRNewswire/ -- Virtusa Corporation, a global leader in digital business strategy, digital engineering, and IT services, today announced a new study that highlights ...