After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud.

PubMatic’s quick adoption of IAB Tech Lab’s app-ads.txt specification is another sign that the technology is making its way into the mobile advertising marketplace. The app-ads.txt specification is ...

Pixalate, a global ad fraud intelligence and marketing compliance platform, has released its first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt ...

Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted ...