Your New Year’s resolution should be to get a fatter middle. You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top. Build a ...

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...

For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) of the reality that today's consumers follow a buying journey that doesn’t follow ...

Now that artificial intelligence is leading tech developments, marketers are keen to experiment with it for various use cases. Progress might seem slow to anyone who witnessed the initial surge of ...