Vista Equity Partners and the investment firm Quinti Capital have teamed up on a takeover offer for French ...

David Ellison's Paramount Skydance is reshaping its ad product and tech teams. Here's what changes were made, and who's ...

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The schism between Publicis ...

Elon Musk’s X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to roll out on Thursday. Now, X is hoping to juice that growth further with a new ...

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales. Credit...Shira Inbar Supported by By Tripp Mickle and Eli Tan Tripp Mickle and ...