From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

New York Times Advertising is using generative AI (GAI) to increase the likelihood of successful results from ad targeting based on audience interests. The company announced BrandMatch, the tool, in ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To uncover the most effective marketing strategies for ...

Private credit markets have changed quite a bit in recent decades, evolving in tandem with institutional investors’ growing appetite for alternative investment avenues. Targeting these sophisticated ...

Investor targeting is essential for any successful investment strategy. It’s about finding and engaging the right investors who align with your goals. So, let’s explore the key steps and best ...

What if you could get your ads in front of your ideal customers for a fraction of the price? LinkedIn Ads is well known for its high costs compared to other platforms. Still, there’s a way to target a ...