In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Add Yahoo as a preferred source to see more of our stories on Google. Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a ...

I knew it was coming. There just weren't enough of us left — the Tab drinkers. When Coca-Cola discontinued Tab in October 2020, it ended a love affair that, for its oldest consumers, spanned six ...

The Coca-Cola Co. has paid for its last Tab. The company has announced that it will stop selling cans of Tab at the end of the year, discontinuing the once-popular diet soda from the '70s and '80s ...

Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...