Through eight weeks, college football’s TV ratings continue to rise. Seven games from Week 8 were among Nielsen’s 10 most-watched live sports telecasts of the week – a list that also included NFL and MLB playoff games.

NBC’s two opening-weekend NFL games averaged about 22.5 million viewers in the big data plus panel measurement (along with 4 million more streaming on Peacock). Panel-only numbers put the average for the two games at 21.5 million viewers, meaning the big data inclusion shows about a million more people watching (a gain of about 5 percent).

GOLF — 2025 NB3 Collegiate: Match Play – Final Day, Twin Warriors Golf Course, Santa Ana Pueblo, N.M. 3:05 p.m. FS1 — A.L. Division Series: Seattle at Detroit, Game 4 5:05 p.m. TBS — N.L. Division Series: Milwaukee at Chicago Cubs, Game 3 TRUTV ...