A new marketing effort for Swiffer kicks off today and includes three TV spots and a larger online media buy that emphasizes Swiffer's value over traditional cleaning tools. Tagline: "Cleans better ...
Procter & Gamble supports charity with Limited Edition 'Pink' Swiffer Starter Kit, making life easier, and cleaner, for women with cancer DALLAS--(BUSINESS WIRE)-- Cleaning for a Reason, a grassroots, ...