Purpose: Uniformity and consistency of content and organization are essential for website effectiveness. The underlying organization, structure and naming that define the relationships between a ...

Planning the information architecture (IA) for your Case Western Reserve University website involves organizing and structuring your content as a first step. By taking the time to plan content before ...

When people talk about high-priority SEO activities, they usually point to crucial areas like keyword research, content planning, and link-building. Website architecture is rarely top of the list. But ...

The terms "organization structure and design" and "organization architecture," while sounding similar, actually have very different meanings. The first term refers to structure in a metaphorical way ...

Information architecture—or IA—refers to the set of techniques and tools used to navigate through a website. It encompasses the menus, links, page titles, and other elements that allow users to move ...