National survey of 1,100+ U.S. shoppers shows retail displays influence discovery, comparison, and final purchase ...

“Don’t think about an elephant.” And now you’re thinking about a massive gray animal. You could probably replace the word “elephant” with any other similarly evocative noun, and it will have the same ...

Imagine it’s 5 pm, and you just got off work but need to charge your electric vehicle (EV). You plug in at the shopping center on your way home because you need to stop by the grocery store to pick up ...

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays. Mobile ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

NEW YORK — Retail media networks are entering either their 2.0 or 3.0 era, depending on who you asked at the National Retail Federation’s Big Show this past weekend. Numerical variance aside, experts ...

Placing its second New York City store next to Sephora and right across from Bloomingdale’s on Lexington Avenue might seem like a tall order for a retailer still trying to break into the U.S. market, ...