You may make one of the tastiest foods available at the grocery store, but if your packaging does not attract consumers it's not helping your marketing efforts. While some businesses only see ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

In design jargon, “appetite appeal” describes the level of sensory stimulation that food packaging should have in order to attract consumers. A product covered with only type is by default less ...

GS1 UK, while only 22% believe that accessibility currently factors into packaging design at all - and 78% believe more could ...

It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...

Food packaging is often overlooked, yet it plays a central role in everyday eating habits. From how long food stays fresh to ...