Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...
Positioning for partnership: how law firms can offer guidance and how associates can own the process
October 16, 2025 - Achieving partnership in a law firm is a significant milestone that represents recognition of an attorney's hard work, dedication, and expertise. There are those associates who know ...
Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback