Marketing can be one of the most challenging aspects of building an early-stage startup. Without a large budget or a well-established brand, reaching customers and gaining traction is an uphill battle ...

“One fundamental belief we have is that at some point in time, all VC firms look the same to a founder. It’s just money,” said Prayank Swaroop, a partner at Accel, in an interview. All VC firms have ...

Editor’s note: This is part one of a two-part series about two financial instruments that angel investors use to more easily invest in early-stage startups. While this article is about SAFEs, part two ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...