It's a symbol that often causes us to feel dread in the pit of our stomachs. Sometimes, it pops up when we're trying to load an important document or save a piece of work. Or when internet signal is ...

You need a name that really penetrates the psyche of people so that it sticks. You need one that isn’t flaccid, that has some real spunk to it. One that’s descriptive and snappy. One that immediately ...