It is, arguably, a reality of the human condition: We tend to ignore the patterns of the past when we’re looking for a fresh start. In software pricing, I’ve observed that this is often all too true.

Too often, from what I’ve observed, software leaders and their sales teams improvise the pricing of their software solutions. They quote customers almost on a whim, making up prices in the hope that ...

Picture this: You decide to focus on your fitness and order a monthly protein bar subscription. The protein bar company tells you that it will only charge you for the products if you build a certain ...

A recent MIT study put everyone on edge: generative AI is not returning ROI in 95% of cases, the researchers found, despite $30 billion to $40 billion in enterprise investment. Processing Content But ...

Across functions, the pattern repeats. AI increases output per person. Tasks that previously required teams now require far ...

According to a survey of 350 execs who work for software vendors, conducted by PwC UK and billing infrastructure biz m3ter, ...

Software giants Oracle Corp. and Computer Associates International Inc. are among the vendors that offer corporate customers the option of licensing software on a subscription basis. But many users ...